Privacy & Cookie Policy

Effective Date: July 2, 2026

 

Borde Liso Tequila respects your privacy. This Privacy & Cookie Policy explains how Borde Liso Tequila LLC and its affiliated companies, including BM Cooper Enterprises LLC, collect, use, disclose, and protect information through www.bordelisotequila.com, contact forms, Founder’s List signups, trade inquiries, media inquiries, and other online interactions.

 

By using this website, submitting a form, joining the Founder’s List, requesting trade information, or contacting us, you agree to this Privacy & Cookie Policy.

 

1. Age Restriction

 

This website is intended only for individuals who are of legal drinking age in their country of residence and, in the United States, at least 21 years old. We do not knowingly collect personal information from individuals under the legal drinking age or from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it.

 

2. Information We Collect

 

We may collect:

• Contact information, such as name, email address, phone number, city, state, and message details.

• Trade and business information, such as business name, business type, role, market, account type, and trade inquiry details.

• Founder’s List and marketing preferences, including email subscription and unsubscribe preferences.

• Website and device information, such as IP address, browser type, device type, pages visited, referring pages, and general location derived from IP address.

• Social media or public interaction information if you tag, mention, message, or interact with Borde Liso online.

 

We do not intentionally collect sensitive personal information such as Social Security numbers, financial account numbers, health information, government identification numbers, or precise geolocation through this website.

 

3. How We Use Information

 

We may use information to:

• Respond to inquiries and requests.

• Manage Founder’s List, trade, allocation, partnership, media, and private tasting communications.

• Send brand updates, launch information, event news, and marketing communications where permitted.

• Improve the website, forms, user experience, and marketing strategy.

• Understand website traffic, performance, and audience engagement.

• Protect the website, prevent fraud, and maintain security.

• Comply with legal, regulatory, tax, alcohol beverage, licensing, advertising, and business obligations.

• Communicate with distributors, retailers, restaurants, bars, hotels, media contacts, and trade partners.

 

4. Email Marketing

 

If you join the Founder’s List or otherwise opt in to receive updates, we may send email communications about Borde Liso, launch availability, events, tastings, trade information, and brand news.
You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.

 

5. Phone and SMS Communications

 

Providing a phone number through a contact form does not automatically enroll you in SMS marketing. Unless we provide a separate SMS opt-in disclosure and you give the required consent, we will use your phone number only to respond to your inquiry or coordinate business communications.

 

6. Cookies and Tracking Technologies

 

We may use cookies, pixels, analytics tools, and similar technologies to operate the website, remember preferences, understand visitor activity, improve performance, and evaluate marketing effectiveness.

 

Types of cookies may include:

• Essential cookies needed for website operation, forms, security, and age-gate preferences.

• Analytics cookies used to understand website traffic and visitor behavior.

• Preference cookies used to remember user choices.

• Advertising or social media cookies, if enabled, used to measure engagement or advertising performance.

 

You may control cookies through your browser settings or any cookie preference tool made available on the website. Disabling cookies may affect website functionality.

 

7. How We Share Information

 

We may share information with:

• Service providers, including website hosting providers, analytics providers, email platforms, CRM tools, form tools, and security providers.

• Affiliated companies, including BM Cooper Enterprises LLC and related entities.

• Trade and fulfillment partners, including licensed distributors, retailers, restaurants, bars, hotels, brokers, logistics partners, and event partners when needed to respond to an inquiry.

• Professional advisors, including attorneys, accountants, compliance consultants, auditors, and insurers.

• Legal and regulatory authorities when required by law, legal process, licensing obligations, alcohol beverage compliance obligations, or to protect our rights.

• Parties involved in a potential or actual merger, acquisition, financing, reorganization, or sale of all or part of the business.

 

We do not sell personal information for money.

 

8.Privacy Rights

 

Depending on where you live and whether applicable privacy laws apply, you may have rights to request access, correction, deletion, or opt out of certain uses of personal information.

 

To submit a privacy request, contact:
privacy@bordelisotequila.com

Alternative Contact: founders@bordelisotequila.com

Subject Line: Privacy Request

 

We may need to verify your identity before processing a request. We may deny or limit requests where permitted by law, including where we need to retain information for legal, security, compliance, or business purposes.

 

9. Data Retention and Security

 

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal and alcohol beverage regulatory obligations, resolve disputes, maintain business records, and protect our rights.
We use reasonable safeguards designed to protect personal information. However, no website, email system, or online transmission is completely secure.

 

10. Third-Party Links

 

Our website may link to third-party websites, social media platforms, distributors, retailers, partners, or service providers. We are not responsible for their privacy practices, content, or security.

 

11. International Visitors

 

This website is operated from the United States. If you access the website from outside the United States, your information may be processed in the United States, where privacy laws may differ from those in your location.

 

12. Updates to This Policy

 

We may update this Privacy & Cookie Policy from time to time. The updated version will be posted on this page with a new effective date.

 

13. Contact
Borde Liso Tequila

Imported by: BM Cooper Enterprises LLC Chicago, Illinois

Email: privacy@bordelisotequila.com

Alternative Contact: founders@bordelisotequila.com